ABOUT
Code Design is a Sydney-based design practice founded by Sophie Collis in 2009, with Natalie Bayly joining in 2015. Specialising in interior architecture and design, the practice is renowned for its unique focus on creating responsive, dynamic environments.
Since its inception, Code Design has honed its philosophy of making spaces come to life with simplicity, order, and effortless elegance. Their designs are not only visually striking but also well-planned and human-centered, balancing big-picture vision with an intimate understanding of space at a personal scale.
The practice has collaborated with some of the largest developers, internationally acclaimed architects, working on high-calibre retail, hospitality, commercial and residential projects across Australia and Asia. With a seamless, collaborative approach, they execute designs with precision and ease.
Their experience ensures the creation of spaces that drive new connections and experiences, seamlessly integrating aesthetic and practical decisions for a lasting impact.
Sophie Collis, founder of Code Design, brings over 20 years of exceptional design and development experience to the industry. Throughout her career, she has collaborated with some of the world’s leading architects, developers, designers, and celebrity chefs, both across Australia and internationally, with a particular focus on Singapore, Malaysia, and India. Sophie has played a pivotal role in delivering high-profile, multi-million-dollar retail, hospitality, and commercial projects, meticulously overseeing every stage from concept through to completion.
Known for her holistic design philosophy, Sophie seamlessly integrates interior, graphic, and industrial design principles, ensuring a harmonious balance between visionary concepts and meticulous attention to detail. Her extensive expertise in retail design spans from entertainment and lifestyle precincts and interiors to food precincts, design guidelines, and tenancy planning. She has also made significant contributions to large-scale residential, commercial, and restaurant developments, where her focus on creating transformative, functional spaces continues to set new standards in the industry.
Sophie Collis, Director
Joining Code Design in 2015, Natalie Bayly brings over two decades of diverse design expertise, spanning commercial, education, health, and retail sectors. Prior to her time at Code Design, Natalie held a pivotal role at Scentre Group, the powerhouse behind Westfield Shopping Centres. There, she managed a significant portfolio across Queensland and Victoria, leading major developments, upgrades, and expansions, including the iconic Garden City project in Queensland. Her track record includes delivering over $2 billion in projects across Australia and Asia, cementing her status as a respected figure in the retail design space.
Natalie’s true strength lies in crafting dynamic, multifaceted precincts, whether focused on hospitality, fresh food, dining, or innovative hybrids. Her approach is deeply hands-on, from the initial concept to final delivery, ensuring each project exceeds expectations in quality, design, and impact. With an eye for spatial planning, rebranding, and aesthetic direction, Natalie’s work consistently stands out as uniquely crafted, thoughtfully designed, and meticulously executed.
Natalie Bayly, Director
